As we have read in the article, The 10 Algorithms That Dominate Our World by George Dvorsky, we see that Google searching is by far the top platform to use when searching for something. We also see that Google uses a form of searching called PageRank. Pagerank is one of the best search algorithms in today’s society and it has been that was for a long time for a variety of reasons.
PageRank removes all the overflow websites that aren’t credible and focuses on the more popular and approved websites that are more focused on your search. PageRank does this by assigning values to a website, and when a website alludes to another website, they get validation. The higher the value of a website, the more validation they send if they link to another website.
This style of searching and ranking prevents major issues and controversial websites because they don’t have the validation and support that credible websites have. Thus PageRank filters out racist, homophobic, or even terrorist websites because they don’t get validation, and the websites don’t receive as much traffic as known credible sources.
As we have talked about a lot in class, of course this method isn’t fool proof and there are always ways to get around this algorithm. For instance, if you Google a racist comment or phrase, you are sure to get what you Googled. Rand Fishkin, the CEO and co-founder of SEOmoz comments on PageRank, ” If you’ve been building links without thought to whether a search engineer would ideally want to count that link’s value, you’re likely in for a nasty surprise at some point”.